Pengaruh E-Money terhadap Minat Beli Studi pada Mahasiswa UIN Raden Intan Lampung

Abstract

At this time, there are many payment models that have been rife among the public, especially among students, which triggers the convenience and convenience, namely E-money. This study aims to find out how much influence on students on the use of E-Money. The method used in this study is the Quantitative approach. The sample used in this study was a collection using primary data. Primary data were obtained using questionnaires or questionnaires. The data analysis used in this study is a simple linear regression test, validity test, hypothesis. The results of the research conducted show that consumer behavior influences the decision to use e-money. E-money has a negative and significant effect on Buying Interest, with a P value of 0.000 more than 0.06.